Manchester, CT, and Daytona Beach, FL (March 8, 2018) -- March is fast approaching, and that means Hot Leathers is heading to Daytona Beach, Florida, as an official merchandiser for the 77th Annual Daytona Bike Week Spring celebration. Join Hot Leathers, industry leader in motorcycle apparel and accessories, and ride and socialize with motorcycle enthusiasts for a big kick off to a new biking season. Hot Leathers will offer a full range of the best and most stylish merchandise for you to cruise the Florida coastline, Daytona International Speedway Track, or those famous beaches. Bike week begins Friday, March 9, and runs through Sunday, March 18.

“We do Daytona Bike Week every year, and it’s always one of my favorites,” says Andy George, Hot Leathers Executive Vice President. “Daytona signifies the new motorcycle season is off and in full swing; we enjoy a wonderful partnership with them; and we’re proud and honored to again be the official merchandiser for Daytona Bike Week and will be featuring new body styles.”

Hot leathers will also be featuring their U.S.A. Made leather line, which features heavyweight naked cowhide, YKK zippers, steer-hide vests and carry-conceal pockets on select styles. Each garment is handcrafted one at a time with only the highest-quality materials and offered in a variety of styles and sizes.

Hot Leathers will be at featured locations throughout the weekend, including multiple shops on Main Street, the Daytona International Speedway and the Cabbage Patch Campground, so bikers will have no problem finding Daytona Beach Bike Week Official Merchandise and riding in style everywhere they go. With a vast display of bike shows, entertainment and rides all along the coast during the week, look sharp dressed in quality Official Daytona Bike Week Hot Leathers Merchandise.

Wherever you find yourself during Daytona Bike Week 2018, a Hot Leathers location will be nearby with an impressive selection of official Daytona Beach Bike Week merchandise. If you are at Ponce de Leon Inlet Lighthouse or cruising the 22-mile Daytona Loop, rolling down Main Street or thundering around the Speedway, keep an eye out for the unique styles of Hot Leathers quality merchandise, stop in, and join the rest of the best dressed!

About Hot Leathers

Hot Leathers has been serving the motorcycle community for more than 30 years and is the leading motorcycle apparel and merchandiser in the country. Want to stay updated on all the Hot Leathers events and specials? Want to follow the Hot Leathers trailers around the country and get first glimpses at Officially Licensed Merchandise? Then be sure to “Like” Hot Leathers on their Facebook Page. You can also follow them on Instagram.

DAYTONA BIKE WEEK KICKS OFF MARCH 9 AND HOT LEATHERS SETS UP AS OFFICIAL MERCHANDISER


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