The build competition will feature bikes utilizing six different S&S engines: P-Series, SH-Series, V-Series, SB-Series, T-Series and the X-Wedge, built into whatever style machine the builder wants to create. The rules are simple—build a bike with the goal of winning, but it must have a visible S&S logo somewhere in its construction and the bike must participate in the commemorative ride from the S&S facility in La Crosse to the S&S Viola location and back—there will be no “coffee table choppers” in this build.

Judging will be done by the builders themselves, key media members, S&S personnel, show attendees and Internet voters. Each engine category winner will receive the cost of their engine back; the People’s Choice winner will receive a brand new X-Wedge engine.

The engines used in this historic event will bear serial numbers from 1958 to 2008 as a tribute to the 50 years of S&S. The 51st engine, serial number 2008, will be used in a special S&S project to be revealed later. The builders and future owners of these engines/motorcycles will receive a certificate and medallion commemorating the historic pedigree of their specific serial number.

The builders will come from Australia, Belgium, Canada, England, France, Germany, Italy, Great Britain, Holland, Japan, Netherlands, New Zealand Sweden and the United States.

To help the builders on this project, many members of the motorcycle industry will offer discounts or provide parts at no charge, including Baker, Chopper Guys, Daytec, Frame Lock, Independent Cycle, JayBrake, Metzeler, Mobil 1, Ness, Paughco, Performance Machine, Pingel, Primo Belt Drives, Rolling Thunder, S&S Cycle and Works Performance.